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Fast take news brief – Snapchat Spectacles

Fast take news brief – Snapchat Spectacles

03/10/2016 03/10/2016

Fast Take on the newly announced Snapchat rebrand and spectacle launch from our team in New York.

Fast Take on the newly announced Snapchat rebrand and spectacle launch from our team in New York.

Ladda ner

MEC@DMEXCO 2014 Key Takeaways

MEC@DMEXCO 2014 Key Takeaways

02/10/2014 02/10/2014

The best of what we've seen at dmexco in Cologne 2014.

The best of what we've seen at dmexco in Cologne 2014.

Ladda ner

Fast Take News Brief - Apple

Fast Take News Brief - Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling of several new functions, features and products of interest to marketers including– the new iPhone6, Apple Pay and the Apple Watch.

Recapping Apple's official unveiling of several new functions, features and products of interest to...

Ladda ner

Brands Will Have to Earn the Right to Communicate

Brands Will Have to Earn the Right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA...

Ladda ner

MAGNIFICENT 7 - SEPTEMBER

MAGNIFICENT 7 - SEPTEMBER

09/09/2014 09/09/2014

September's hot stories from MEC

Ladda ner

The Creation of Brand Fame in the Digital Age

The Creation of Brand Fame in the Digital...

09/09/2014 09/09/2014

Essay by Pete Buckley -...

Ladda ner

The Future Belongs to Brand-Driven Businesses

The Future Belongs to Brand-Driven...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA Excellence Diploma Dissertation passed with Credit

Essay by Emil Bielski - 2014 IPA Excellence Diploma Dissertation passed with Credit

Ladda ner

The Future of Brands Lies in Making Loving Fun

The Future of Brands Lies in Making Loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA Excellence Diploma Dissertation passed with Distinction

Essay by James Boardman - 2014 IPA Excellence Diploma Dissertation passed with Distinction

Ladda ner

The Future of Brands Must Be Superhuman

The Future of Brands Must Be Superhuman

09/09/2014 09/09/2014

Essay by Emily Fairhead-Keen – 2014...

Ladda ner

The Future of Brands

The Future of Brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by...

Ladda ner

MAGNIFICENT SEVEN - JULY

MAGNIFICENT SEVEN - JULY

15/07/2014 15/07/2014

Seven hot stories coming out of July

Ladda ner

MEC@Cannes 2014 - the best bits

MEC@Cannes 2014 - the best bits

24/06/2014 24/06/2014

Trends and highlights from Cannes Lions 2014

Trends and highlights from Cannes Lions 2014

Ladda ner

MEC@E3 2014 - What you need to know

MEC@E3 2014 - What you need to know

20/06/2014 20/06/2014

Trends from E3 & Why they matter

Trends from E3 & Why they matter

Ladda ner

2014 FiFA World Cup Social and Mobile

2014 FiFA World Cup Social and Mobile

13/06/2014 13/06/2014

Estimated social and mobile usage...

Ladda ner

MAGNIFICENT SEVEN - MAY

MAGNIFICENT SEVEN - MAY

10/06/2014 10/06/2014

MEC’s monthly round up of the big...

Ladda ner

MOBILE WORLD CONGRESS 2014

MOBILE WORLD CONGRESS 2014

07/03/2014 07/03/2014

MEC'S TAKE-OUTS FROM THE MOBILE WORLD...

Ladda ner

FAST TAKE NEWSBRIEF - WHATSAPP

FAST TAKE NEWSBRIEF - WHATSAPP

21/02/2014 21/02/2014

FACEBOOK ACQUIRES MESSAGING APPLICATION WHATSAPP FOR $19 BILLION  

FACEBOOK ACQUIRES MESSAGING APPLICATION WHATSAPP FOR $19 BILLION  

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RP NO.4 - SETTING THE TRENDS

RP NO.4 - SETTING THE TRENDS

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview Number 4. Thank you for your tremendous feedback to our yearly trends watch. This year’s edition isn’t just about the trends that we’ve been observing but also those that we’ve been driving, living and reacting to through real cross-brand marketing...

Welcome to MEC’s Review Preview Number 4. Thank you for your tremendous feedback to our yearly trends...

Ladda ner

FAST TAKE NEWSBRIEF - SUPER BOWL

FAST TAKE NEWSBRIEF - SUPER BOWL

06/02/2014 06/02/2014

SUPER BOWL XLVIII DRIVING SOCIAL...

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MAGNIFICENT SEVEN - FEBRUARY

MAGNIFICENT SEVEN - FEBRUARY

01/02/2014 01/02/2014

Magnificent seven.

Ladda ner

MEC @ CES 2014 - WHAT YOU NEED TO KNOW

MEC @ CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

January doesn’t just mark the start...

Ladda ner

MAGNIFICENT SEVEN - JANUARY

MAGNIFICENT SEVEN - JANUARY

01/01/2014 01/01/2014

Magnificent seven 

Magnificent seven 

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DOES YOUR BRAND HAVE MOMENTUM?

DOES YOUR BRAND HAVE MOMENTUM?

06/08/2013 06/08/2013

A new approach to understanding and measuring today’s purchase journey

A new approach to understanding and measuring today’s purchase journey

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GLOBAL IDEAS Campaigns that work

GLOBAL IDEAS Campaigns that work

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual...

Ladda ner

ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

Ladda ner

CookieCutter TM

CookieCutter TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data”...

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RP No.3 - Setting the trends

RP No.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of essays from across the MEC network that cover the most significant trends of the past 12 months, while also looking forward to what we expect to be the key trends of 2013 and beyond.  

Welcome to RP No.3, a series of essays from across the MEC network that cover the most significant trends of the...

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MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to you.

5 Notable trends & why they matter to you.

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Fast take news brief – Snapchat Spectacles

Fast take news brief – Snapchat Spectacles

03/10/2016 03/10/2016

Fast Take on the newly announced Snapchat rebrand and spectacle launch from...

Ladda hem

MEC@DMEXCO 2014 Key Takeaways

MEC@DMEXCO 2014 Key Takeaways

02/10/2014 02/10/2014

The best of what we've seen at dmexco in Cologne 2014.

Ladda hem

Fast Take News Brief - Apple

Fast Take News Brief - Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling of several new functions, features and products of interest to marketers including– the new iPhone6,...

Ladda hem

The Creation of Brand Fame in the Digital Age

The Creation of Brand Fame in the Digital Age

09/09/2014 09/09/2014

Essay by Pete Buckley - awarded Bronze prize from the international 2014...

Ladda hem

 
 
MEC and Maxus will become WAVEMAKER
06/09/2017

London and New York, 6th September 2017: The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. 

Making waves happens when media, content and technology come together - activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born from WPP and GroupM. 

Tim Castree, global CEO of MEC and Wavemaker, said: “Our purpose is to provide advertisers with the power to transform and grow their business through our Purchase Journey obsession; and importantly to do this through the integration of Purchase Journey insights and data with [m]PLATFORM, GroupM’s proprietary global audience technology.  Our Wavemaker brand and positioning is a compelling manifestation of that purpose.”

Kelly Clark, global CEO of GroupM, added: “Wavemaker is an exciting new global agency brand with a powerful proposition for clients. Tim and his team have the full support of GroupM’s scale, resources and expertise.”

The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalised by January 2018. Wavemaker will have offices in 90 countries and over 8,500 employees. Major global clients include L’Oreal, Vodafone, Marriott, Colgate-Palmolive and Paramount.

Wavemaker key stats:

  • $38bn in media billings
  • 8,500 people
  • 2,900+ digital experts
  • 750+ content experts
  • 400+ data experts
  • 200+ platform/technology experts
  • 139 offices
  • 90 countries

 

PR Contact:
Nathalie Haxby, Global Marketing Director, MEC & Wavemaker
E: nathalie.haxby@mecglobal.com
T: +44 (0)7825 735000

MEC and Maxus will become WAVEMAKER